Soar to Success November 2020

E ven though we’re sick of talking about and thinking about COVID, unfortunately, it’s not going away any time soon. There are lots of businesses that have been hit in obvious ways – restaurants, hotels, airlines – because customers just aren’t showing up the way they used to. Businesses still in full- or partial-production mode are also facing difficulties as many companies are not allowing vendors to come into their facilities. These policies are crippling sales teams’ ability to connect with and develop their customer base. You know how important it is for companies to maintain a strong customer engagement How To Improve Customer Relationships In Times Of Crisis strategy – and it’s especially critical during these difficult times. As customers feel isolated enough because of everything they have going on, they need to know that their vendors continue to care about them - even when the going gets tough. So, as a business leader, how do you help your customer thrivewhen they are fearful, stressed out, and longing for basic human connection? Here are a few ideas to get started. Go the extra mile. Millions of people are furloughed, working from home, and facing pronounced isolation right now. Customers are looking for company experiences that meet and exceed their needs for empathy, concern and By Lisa Ryan