Soar to Success October 2020

Is a Newsletter Part of Your Content Marketing Strategy? By Terry Green Newsletters continue to be one of the fastest growing ways to effectively reach your target audience, keep in touch with clients, build credibility and trust, and share information beyondthe limitsof socialmedia. Plus it’sagreat way to stay connected to existing customers and stay in the forefront of their minds. For many, however, the thought of consistently publishing a newsletter can be a daunting one. Questions like; “What do I say?” “Can I keep it up consistently?” and “Will a newsletter really be beneficial to my business?” are at the forefront of many business owner’s minds, and even sometimes lead to what is often called analysis paralysis. As someone who has asked every one of those questions, I’ll share several (not all) of the many benefits of including a newsletter in your content marketing strategy. • In today’s digital world, a newsletter is a very cost effective addition to your content marketing strategy. With a variety of email marketing platforms