Soar to Success October 2020

Microsoft 365 Backup: A Hard Sell Made Easy By Jeanne DeWitt T oday, we explore how MSPs can sell a much needed service that customers typically overlook: Data backup for Microsoft 365. Microsoft 365 offers pretty much everything businesses need to stay productive, regardless of which devices or locations employees work from. But there’s one major caveat: no data backup. Sure, Microsoft 365 has built in redundancy and we all know that Microsoft will make sure that even if a server goes down, end-users won’t be impacted - at least 99.999%of the time. But what happens if a file is deleted, changed ormisplaced? Microsoft’s retention period often comes as a huge surprise to end users. OneDriveandSharePointdataisonlyretainedfor 30dayswhileemailsareonlyretainedfor93days. MSPs will usually hear one of two hesitations: “Microsoft already backs everything up” or “I already subscribe to an archiving service”. This is where MSPs must demonstrate their expertise and show the value of adding data backup to the