Soar to Success September 2020

W hen I ask CEO’s and Sales leaders: “how do you plan to end 2020 strong and hit the ground running in 2021?” …I receive a variety of responses. In this article we will discuss how to run an MRI for your business now and strategically pivot and lean into the data to structure, train, and coach your sales team to drive the outcomes leaders desire. What if we could provide a data driven scan for the health of your business today? What if you had a Business MRI and could scan your business and share specific areas that need to improve before they become fatal? By Mark Allen Roberts Need to Improve Revenue? Run an MRI on Your Business Today I believe it is more critical now than ever given the change and disruption so many of us have experienced. I suggest seven areas of your organization to scan to give your leadership the data they need. 1. Voice of your customers Here we capture things like how your buyers buy and why they buy from you and why they don’t. 2. Systems and Processes Does the team have a Sales Plan and formal sales process? Are the systems in place to support profitable growth that provide salespeople valuable insights to prescriptively grow their business?