Soar to Success August 2021

The High Cost of Low Visibility B y Donna Duffy, Sponsored by Women Speakers Association - Sharing the voice of women Are You a Secret? It could be any day of the week. You rise and it begins. While you seek to gain more business and secure new clients, you know that it will take visibility, and so you set off to be everywhere. You hustle and grind to be here and there, on this platform and that. Posts and lives, stories and memes, blog posts and podcasts, working hard to secure your place to be seen. But what if there’s another way? What if it didn’t take hustle and you could leave the grind behind? What if instead of being everywhere and going wider, you decided to be strategically in a few places and go deeper? What changes might that strategy and approach bring?