Soar to Success January 2021

T o start selling cloud services, you find a reliable cloud provider. CPU, Check! Next, you look at your market and start introducing your cloud services. As an MSP, you always want your clients to look to you as the preferred choice for their cloud services. Being innovative, planning, and continually communicating with your clients and prospects is a trait of every successful MSP practice. However, getting the word out to the right audience is sometimes unclear. But if you follow these three simple steps, promoting your cloud services to the right audience becomes effortless. It’s As Easy As One, Two, Three… Step 1. Target existing clients. “Warm Sells, Cold Smells!” It’s a crazy saying, but true. Walk into any client’s office, you could quickly strike up a conversation about cloud services, and they’d listen. With a business that’s not a client, the cloud services discussion is hard to start. Step 2. Divide your audience into three groups. Examine your clients and prospects and By Jeanne DeWitt How An MSP Can Promote Their Cloud Services In 3 Easy Steps divide into three groups. Eager, Hand Holders and Distant. Step 3. Apply a different message approach per group. With each group, you will approach themwith a different message. Here Are Your Three Different Message Approaches What is the exciting thing about existing clients? You discover surprising things they don’t notice. When you spend timewith them, you pick up little clues that let you know how to approach them with new ideas and solutions. With that insight,