Soar to Success July2021

Gain a Competitive Edge Online By Michela Quilici, sponsored by Women Speakers Association - Sharing the voice of women W hen you employ good marketing tactics, directed by a solid strategy, you will make more sales. Without a doubt, every business should have some type of marketing strategy that will work to connect with a target audience at the right place and right time. The opportunity has never been greater to get visibility and exposure for your brand in the online world. It’s easy to go on a virtual world tour to showcase your brand and get connected to new audiences through virtual networking events, webinars, online conferences and the like. Marketing Overwhelm The reality is that most business owners have too many marketing options to choose from and not enough time or expertise to implement them, and as a result, their sales suffer. The Internet is an amazing, global marketplace. It can absolutely magnify, amplify, and connect you to a wider audience, enabling your brand to be seen - when done right. But, when not done with a solid strategy, it can have the opposite effect and send you into a vacuumof non-existence. And that’swhywe have to keep reinventing, redoing and recreating new content regularly. This becomes exhausting and inefficient for the business owner and becomes outright confusing to the audience. All too often the content being shared online is too generic, too promotional, and very inconsistent. A confused person doesn’t buy. Qualified buyers need clear, consistent, credible content, and a brand message that attracts them, piques their interest, creates desire, and motivates them to take action.