Soar to Success July2021

Holiday Content Marketing and PR Prep Starts Now! By Melanie Rembrandt Unless you’re already ahead of the game… Summer is here, and you can’t wait to get outside and enjoy the sun. Wait a minute! Do you have all of your content marketing and PR ready for this year’s holiday season? Yes, the holidays may be months away. But they will be here before you know it, and if you don’t prepare now, you’ll miss many opportunities! For example… Start your PR and holiday marketing planning now so you can: • Gain a competitive edge. While your competition is sunning on the beach, use this toyour advantage. Take time toworkwith your team and decide on your PR and marketing for the next six months and beyond. And it doesn’t need to be difficult. Just answer some key questions such as: What unique benefits can you offer? What does your target market really want? Who will receive your messages and when? Who will be responsible for each activity in your company? How will you track results? What exciting and valuable information can you share with targeted media members? Can you work with a local charity to help others and create some positive holiday news?