Soar to Success July2021

F or years, email marketing was primarily to get customers to buy your products or sign up for your services. Businesses spent a significant amount of resources acquiring new customer leads in hopes of selling to them. It was all about adding new people to their mailing list. Many felt the more names on their list, the more successful they were. This focus on size over substance was commonplace. However, businesses finally began to realize that despite their massive size, their lists were almost devoid of any buying subscribers. The “more is better” philosophy simply wasn’t working. This philosophy gets even worse during times of recession when many businesses are forced to cut marketing budgets, only to find themselves Email Marketing Tips … It’s After the Sale that Counts By Terry Green