Soar to Success November 2021

Questions Every Business Leader Needs Answers to Now 16 By Mark Roberts T o say 2021 has been a rollercoaster ride of incredible highs and scary lows is an understatement. We have experienced market disruptions, uncertainty, new pandemic variants and constraints none of us could have forecasted. In response to these changes CEO’s and business owners adapted. A recent McKinsey study indicates more than 60% of CEO’s restructured their organization in response to the pandemic. Where do we go from here? How do we develop profitable buyer-centric revenue growth plans that meet and exceed shareholder expectations? The below questions once answered will provide the actionable insights to build your profitable revenue growth plan. 1. What are your core customers biggest struggles you can solve today? 2. Why do customers buy from you? 3. Why do customers buy products from others you could have sold them? 4. What buying criteria does your buyers use today? 5. How effective is your sales team, systems, and processes today? 6. How much more effective could they be? 7. What are common skills gaps your sales team has that once closed will add the most value quickly? 8. With so much supply chain disruption what level of service and terms of trade will you offer your A, B, and C customers?